Email marketing
Email-marketing should be an essential part of any businesses marketing strategy. It helps to build and reward loyalty, communicate special offers, distribute information, promote new products and services, generate new prospects and is very cost effective. Unlike traditional print or broadcast media, email-marketing is easily and accurately measurable.
The most common form of Email-marketing is the eNewsletter. By including a sign up form on your website you can build your contact database for future Email marketing activities.
All email-marketing campaigns sent through 8bits’ MailSmart system can be tracked. Who has opened it, how many times, where they are, what links they clicked on, what type of email program they used are some of the statistics available via the MailSmart control panel. 8bits set up the initial e-newsletter template and subscriber lists. Once this is in place, campaigns can be managed by you, or 8bits can manage them on your behalf.
Legislation
Every MailSmart campaign complies with anti-spam laws (a list of links to anti-spam legislation on a per country basis can be found here: http://spamlinks.net/legal-laws.htm). Every email that goes out includes an unsubscribe link (this is a legal requirement) and subscriber lists are updated automatically when a recipient opts out. Sign-up forms for adding recipients to the list can be included to your website. They can even be added to Facebook pages.
Campaigns & Lists
Email-marketing campaigns can be sent to lists small and large. Lists should include the recipients email address and their first name. Providing a name means the campaign can be personalised so that each recipient is addressed by their name.
When a campaign is sent an online version of the message is automatically created. This allows the recipient to view the message in their web browser if they are having trouble viewing it in the email program. The online version retains the personalisation.
Contact us for more information about 8bits MailSmart.
